Why RMIT Online?
Program Overview
What you will study
Pathways
Entry requirements
Why study RMIT Online’s Graduate Certificate in Digital Marketing Leadership?

Know how to lead digital transformation in marketing

Gain confidence as you devise and lead digital and technology transformation in marketing to best deliver on an organisation’s marketing objectives.

First-to-market program for an in-demand skillset

Be certified by the only qualification to help you upskill in digital transformation in marketing, giving you a competitive edge in the job market.

Accelerated and immediately applicable

Learn immediately applicable skills to solve problems and lead digital transformation in marketing, now and in the future. 

Know how to transform marketing for the future

If you’re a marketer, you’ll know that your work landscape is changing quickly. With a constant barrage of apps, technologies and tools, as well as changing consumer demands, it can be overwhelming to know how to implement a comprehensive marketing plan for the future.

Created in collaboration with industry partners and academics, RMIT Online’s Graduate Certificate in Digital Marketing Leadership is designed to prepare experienced marketers to lead digital transformation in marketing. 

With RMIT Online, you will gain skills to lead the way and transform the marketing function in your organisation. You will learn how to select marketing technology, connect data systems and implement strategic partnerships - all so you can drive greater value through customer-first marketing strategies. 

Step up with confidence and lead your organisation towards multi-moment digital marketing maturity.

Co-designed with R/GA, a leading innovation and marketing agency that helps brands grow by enabling them to change.

Quick facts
Quick facts
4
Courses
(7 weeks each)
8 months intensive,
part-time^
Jan, Mar, May, July, Aug, Oct
$3,960 per course, FEE-HELP available*

Program code: GC183KP20

^Number of courses and duration to be comprised depends on prior degree. Please see Entry Requirements or contact us for further details.


*Plus a capped Student Services and Amenities Fee (SSAF) based on your credit point enrolment load.

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What you will study

The RMIT Online Graduate Certificate in Digital Marketing Leadership program is comprised of four core courses.

 
Core courses
  • Customer First Digital Marketing 
  • Consumer Analytics
  • Marketing Technologies
  • Leading Digital Transformation in Marketing

Get more information about what you will learn in each of these courses.

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Pathways and Credit

Upon successful completion of the Graduate Certificate in Digital Marketing Leadership you will be eligible to continue your studies in the Online MC199 Master of Business Administration (MBA) with 4 course credits.

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Entry requirements

RMIT Online postgraduate students must meet minimum academic requirements, and international students must have a proficient level of English. You can find more details below. 

 

Academic requirements
Entrance requirements for international applications
Recognition of Prior Learning

 

Prospective students will need to have:

  • An Australian bachelor's degree or equivalent, or higher-level qualification, in any discipline from a recognised tertiary institution and two years full-time experience working in a marketing role.*
  • No qualification with five years of full-time experience working in a marketing role.

All applicants will be required to submit a curriculum vitae (CV).
*If your qualification was completed more than 10 years ago, you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.

Not sure? Talk to us 

International students are required to provide current evidence of English language proficiency for admission to RMIT University. For detailed information on English language requirements and other proficiency tests recognised by RMIT visit the English language requirements and equivalency information.

Australian Student Visas

RMIT's online Graduate Certificate in Digital Marketing Leadership does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT's on-campus programs, visit rmit.edu.au.

Not sure? Talk to us 

Recognition of Prior Learning

RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application.

Speak to our Enrolment Advisors to find out more.