Why RMIT Online?
Program Overview
What you will study
Pathways
Entry requirements
Why study the RMIT Online Master of Marketing?

Stay relevant despite change

You will learn how to apply classic marketing principles that remain applicable even as digital channels and marketing technologies shift.

Choose your marketing path

Benefit from the opportunity to select courses that align with your career goals.

Gain the latest skills sooner

Gain capabilities that you can apply immediately and make an immediate marketing impact.

Develop skills to stay relevant into the future

Designed for current and future marketing managers, RMIT Online’s Master of Marketing will equip you with the skills that marketing leaders need to succeed in contemporary business.

Rapid changes in technology and communication are redefining marketing. In this program, you’ll deepen your knowledge of fundamental marketing principles and how to apply them today to solve business problems and drive results.

You’ll also enhance your strategic skills and ability to argue marketing effectiveness from a business perspective. 

The practical skills and latest concepts you will learn from renowned industry experts can be applied to your current role immediately and will keep you relevant into the future.

Start making strides in your career with RMIT Online’s Master of Marketing.

 

Quick facts
Quick facts
16
Courses*
(7 weeks each)
2.7 years part-time*
Jan, Mar, May, July, Aug, Oct
$3,960 per course, FEE-HELP available**

Program code: MC197KPX16

*Number of courses and duration to be comprised depends on prior degree. Please see Entry Requirements or contact us for further details.

**Plus a capped Student Services and Amenities Fee (SSAF) based on your credit point enrolment load.

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What you will study

The RMIT Online Master of Marketing program is comprised of 16 core courses. 

 
Part A: Undertake these four units
  • Marketing Management
  • Consumer Behaviour
  • Marketing Communication Strategy
  • Marketing Research
 
Part B​: Choose any five of the following
  • Product Innovation
  • Interactive Marketing
  • Services Marketing
  • Sustainable Marketing
  • Business and Network Marketing
  • Marketing Analytics
  • Advanced Digital Marketing
  • Customer Experience Design
  • Brand Strategy
 
Part C: Marketing Capstone
  • Strategic Marketing
 
Part D: Select and complete seven of the following option courses
  • Product Innovation
  • Interactive Marketing
  • Services Marketing
  • Sustainable Marketing
  • Business and Network Marketing
  • Marketing Analytics
  • Advanced Digital Marketing
  • Customer Experience Design
  • Brand Strategy
  • Select and complete two (2) courses from any: University Postgraduate Elective. (please speak directly with your advisor)

Number of courses and duration to be comprised depends on prior qualification. Please see Entry Requirements or contact us for further details.

Get more information about what you will learn in each of these courses.

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Flexible entry and exit points

Our Master of Marketing program encompasses courses that make up our Graduate Certificate, so if you need to exit the program early, you can earn a postgraduate qualification by successfully completing specified courses. The Graduate Certificate is also a pathway to the masters for some students (see entry requirements).

Contact one of our Student Enrolment Advisors to receive more infomation and discuss your individual circumstances.

Enquire now

Graduate Certificate

4 Courses

or continue studying

Masters degree

+12 Courses*

*See entry requirements

Upcoming intakes

JAN

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MAR

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MAY

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JULY

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AUG

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OCT

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Entry requirements

RMIT Online postgraduate students must meet minimum academic requirements, and international students must have a proficient level of English. You can find more details below. 

 

Academic requirements
English language requirements
Additional information 

 

16 course Master of Marketing

  • An Australian bachelor degree or equivalent in any discipline from a recognised tertiary institution.

 

12 course Master of Marketing 

OR

  • The RMIT Graduate Certificate in Marketing**.

 

We offer Recognition of Prior Learning, or the recognition of previous study or learning. This means you can apply for credit and reduce the number of courses you need to complete. Your application will be decided on a case-by-case basis. Speak to our Enrolment Advisors to find out more.

*If your qualification was completed more than 10 years ago, you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.
**Upon successful completion of the graduate certificate, you will have the opportunity to progress to the masters degree.

 

Not sure? Talk to us 

 

International students are required to provide current evidence of English language proficiency for admission to RMIT University. For detailed information on English language requirements and other proficiency tests recognised by RMIT visit the English language requirements and equivalency information.

Not sure? Talk to us 

Australian Student Visas 

RMIT's online Master of Marketing does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT's on-campus programs visit rmit.edu.au.