Why study the RMIT Graduate Certificate in Marketing?

Stay relevant despite change

You will learn how to apply classic marketing principles that remain applicable even as digital channels and marketing technologies shift.

Gain the latest skills sooner

Gain capabilities that you can apply immediately and make an immediate marketing impact.

Learn from the world's best

You’ll learn from globally recognised experts who will provide you with a breadth of contemporary knowledge and help you see the role of marketing in new ways.

Develop skills to stay relevant into the future

Designed for current and future marketing managers, RMIT Online’s Graduate Certificate of Marketing will equip you to think strategically about how marketing adds value to businesses today.

In this program, you’ll build strong foundations in marketing management and clear insights into consumer behaviour, as well as teach you how to create research programs and interpret research results. You’ll know how to develop effective marketing strategies and how to apply them today to solve business problems and drive results.

The practical skills and latest concepts you will learn from renowned industry experts can be applied to your current role immediately and is also an excellent pathway into RMIT Online’s Master of Marketing program.

See marketing in new ways with RMIT Online’s Graduate Certificate of Marketing.

Quick facts
Quick facts

(7 weeks each)

8 months intensive,

Jan, Mar, May, July, Aug, Oct

$4,080 per course, FEE-HELP available*

Program code: GC053KP16

^Number of courses and duration to be comprised depends on prior degree. Please see Entry Requirements or contact us for further details.

*Plus a capped Student Services and Amenities Fee (SSAF) based on your credit point enrolment load.

What you will study

The RMIT Online Graduate Certificate in Marketing program is comprised of four core courses.

Get more information about what you will learn in each of these courses.

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Upon successful completion of the Graduate Certificate in Marketing, you may continue on to further study at master's degree level. The Graduate Certificate is an entry pathway to the master's degree program for some students (see entry requirements).

Contact one of our Student Enrolment Advisors to receive more infomation and discuss your individual circumstances

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*If you do not meet the entry requirements for the 12 course master's, you may have the opportunity to enrol in a 16 course master's. See entry requirements for more details.

Graduate Certificate

4 Courses

or continue studying

Master's (12 courses)*

+8 Courses

with advanced standing

Upcoming intakes













Entry requirements

RMIT Online postgraduate students must meet minimum academic requirements, and international students must have a proficient level of English. You can find more details below. 


Academic requirements
English language requirements
Recognition of Prior Learning


Prospective students will need to have:

  • An Australian bachelor's degree or equivalent (or higher-level qualification), in any discipline from a recognised tertiary institution.*
  • If you do not meet the above entry requirement for the Graduate Certificate in Marketing, you may be considered if you have five years of relevant work experience.

All applicants will be required to submit a curriculum vitae (CV).
*If your qualification was completed more than 10 years ago, you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.

Not sure? Talk to us 

International students are required to provide current evidence of English language proficiency for admission to RMIT University. For detailed information on English language requirements and other proficiency tests recognised by RMIT visit the English language requirements and equivalency information.

Australian Student Visas

RMIT's online Graduate Certificate in Marketing does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT's on-campus programs, visit rmit.edu.au.

Not sure? Talk to us 

Recognition of Prior Learning

RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application.

Speak to our Enrolment Advisors to find out more.